Big Media's "On-Demand" Entertainment: What's the Business Model?
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Code :BSM0033
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Region : USA
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Abstract: In the past, nearly every dollar that television networks used to earn came from commercials. However, with the fragmentation of the market, advertisers were growing reluctant to pay for a general audience who were tuning out from their messages. As a result, top US television networks like NBC Universal, CBS Broadcasting and ABC had abandoned their age-old policies and practices of broadcasting, to make available their top shows via video on demand (VOD) services. At the end of 2004, there were 7.5 million cable-based VOD users worldwide, and the number was expected to grow to 13 million by the end of 2005 and 34 million in 2009. But one thing was missing – the business model. |
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Pedagogical Objectives:
Keywords : On-demand entertainment; Video on Demand (VoD); Business model; Revenue model; Corporate Strategies Case Study; Market fragmentation; Cannibalisation; Customer retention; Distribution network; 20-120 rule; Free on Demand (FoD)
Contents :
» On-Demand Entertainment
» The Challenges
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